Enhanced Online Marketing Program
Is your business in a position to quickly and efficiently handle a steady stream of sales inquiries and you’re looking to increase the amount of leads coming into your website and social media channels? While the Basic Online Marketing Program will get you started, the Enhanced Online Marketing Program adds three social media accounts as well as a blog devoted to your business. Creating these accounts, optimizing for keywords and posting activity in alignment with a more robust online marketing strategy provides a more active, comprehensive effort.
What to expect with our ENHANCED ONLINE MARKETING PROGRAM:
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We host your website and provide up to 20 email accounts, providing basic support when you have questions.
Definition: “In order to publish a website online, you need a Web host. The Web host stores all the pages of your website and makes them available to computers connected to the Internet. The domain name, such as “yourcompany.com,” is actually linked to an IP address that points to a specific computer. When somebody enters your domain name into their browser’s address field, the IP address is located and Web site is loaded from your Web host.” [definition via Tech Terms]
Online Marketing Strategy
Online Marketing Management to Maximize Your ROI. What’s a bunch of activity without a strategy? We start with a proprietary analysis of your business objectives to prepare an effective online presence and answer questions including: What’s the objective? Who’s your target market? How do we reach them?
- Competitor Research – Quarterly: we analyze up to 3 competitors – their website, their social media accounts, and how they appeal to their online audience to make sure you’re not missing opportunities for new business.
- Keyword Research – Quarterly: we work with you to determine the most relevant keywords to drive new customers to your website and compel them to convert into new leads.
- Strategy Sessions – Monthly Virtual: we will conduct virtual strategy sessions each month to review what we’ve created, go over KPIs (key performance indicators) and determine if adjustments should be made based on your evolving business.
- Content Calendar: there is a seasonality to most businesses. By calendaring your marketing program, we can anticipate ebbs and flows, strategically positioning your business throughout the year.
Search Engine Optimization (SEO) – Quarterly: as part of your set-up fee, we take the results of the keyword research and the decisions within your strategy to tune the text and underlying code of individual pages within your website. Once complete, the major search engines are notified to update their index of your site.
SEO plays an important part in where you appear at relevant search terms. SEO is the only aspect within the control of individual website owners. Many other factors contribute to final page position and this will vary by search query, location and level of competition.
Local search results for small, location-based businesses, using search engine algorithms based on local search results is key to being found ahead of your national competitors (think windows, carpets, tax preparation, etc.). This is increasingly important with the constant increase in the use of mobile devices – the GPS location of the device determines which businesses will be shown.
Included in your set-up fee is the creation and management of the listings which determine how your business appears in over 50 major internet directories, including Google, Bing, Yahoo, MapQuest and Yelp. These directories include critical information such as address, phone numbers, hours of operation and products/services offered.
Beyond the creation and management of your directory listings, the Enhanced Program provides monthly updates – specials, sales, seasonal photos and more. Not only will you appear on local searches, but you will have timely offers.
Claiming and managing each of these directory listings on your own is extremely costly and time consuming. Their importance can’t be overstated for a location-based business. These directory listings contain critical data that search engines use to determine whether to display your business in local search results. We make sure your listings are created, adding high-quality links to your website, and that accurate information is displayed across all relevant directories.
3 conversion forms are created as part of your set-up fee (i.e. contact us, request a quote, download catalog, etc.): to convert your new web traffic into business leads that can be tracked and compiled into a database.
Conversion forms are a 24/7 solution to information requests. Don’t let your hours of operation determine when you’re able to conduct business.
Monthly reporting: at each monthly strategy session you’re provided with a comprehensive report of website conversions, website traffic and directory results. These reports are designed to not only report the results of our ENHANCED ONLINE MARKETING PROGRAM but to also uncover any new directions to focus our efforts as your business continuously evolves.
Quarterly Blog Posts: When you decide on an Enhanced Online Marketing Program we incorporate a business blog into your online marketing strategy and content calendar. You don’t need to worry about coming up with the ideas or creating the content. We’ve got it covered! After substantial competitor research and getting to know your business, we write, optimize and schedule out your quarterly blog posts with appropriate categories and tags.
To put things in an annual context, just with the blog alone, each year we are adding AT MINIMUM twelve new pages to your website accounting for another thirty +/- internal links on your website.
Weekly Social Media Posts: Your set-up fee includes three social media accounts, depending on what’s right for your business (LinkedIn, Google+, Facebook, Twitter, Instagram, Pinterest, YouTube, etc.) as well as weekly account posting accross the 3 accounts you choose. Your social media online marketing services will include:
- Developing a Social Media Strategy customized to your target markets and business objectives
- Set-up and/or management of three social media accounts
- Building an authentic audience for your social media channels