Getting Your Website Found for Search Results
Search Engine Optimization (SEO) is the process of getting your website found online when a potential customer uses relevant terms. For example, if you run a roofing company and service the Cleveland area, when you search for the phrase “roofer Cleveland,” “Cleveland roofing contractors” or “Cleveland roof repairs” is your website showing up on the first page? If not, your website is not as optimized for search engines as the competitors whose websites are on the first page. There are hundreds of factors that play a part into what results are being returned and mastering all these factors is what we do. Of course as the search engines change their algorithms (i.e. Penguin, Panda and Hummingbird updates) these factors evolve and so does our strategy for your business.
Online Marketing Strategy: SEO
Before we start optimizing your site, we learn about your business, your competitors and your target market in order to create a custom online marketing strategy that meets your objectives. If an online marketing company, or your web developer, indicates you have an “optimized site” but hasn’t learned the details about your target markets, or specifics about the type of customers you want, that could be a red flag. To use the Cleveland roofer as an example, do they do flat roofs? Slate roofs? Commercial or residential roofs? What about gutters and siding? Are there any specialties – historical homes, copper roofing, other metal roofs, cedar shingle roofs? Do they do roof repairs and roof restoration or only roof replacement?
The answers to questions like these will help determine which keywords to focus on and where to put the emphasis. Imagine a roofer really prefers to specialize in historic homes – repairing and replacing roofs in our many historic neighborhoods like Shaker Heights, Cleveland Heights, Chagrin Falls and Hudson but the website only dedicates one sentence fragment that says “historic homes” under a list of roofing services – do you think they’ll be on the first page of Google, Bing or Yahoo results when someone searches “historic roofing contractors Cleveland?” No. Because their strategy for SEO has not been aligned with their strategy for business development.
With all our internet marketing programs we start with a comprehensive strategy to get your business more leads from the internet. Then, depending on the program you choose, we dive into competitors’ sites, similar sites in other regions, research keywords being used make our own recommendations. Our SEO services will include:
- Keyword research
- On-site optimization (website structure, titles, headers, metas and alt tags)
- Local SEO optimization
- Local directory management
- Directory link building
- Local link building
- Social media optimization
- Search-friendly content creation for blogs
- Reports on website traffic, impressions, keyword ranking and conversions