Local Search (SEO) & Directory Management

Have you ever searched for the phrase “plumber” or “pizza” or “jeweler” on any of the major search engines like Google, Bing or Yahoo? Have you noticed that your search results are localized – meaning that the search engines are returning plumbers, pizza shops and jewelers based on where you are?  This feature is a huge benefit to small business owners, restaurants and contractors. Six years ago if a Cleveland area plumber wanted to get found in online search results for the phrase “plumber” they would have to spend a fortune to compete with national brands, but now that search engines localize their results for certain phrases small business owners can focus their efforts on local searches and get results.

So how does a small plumbing company get found when a local homeowner does a search for the phrase “plumber?” By having an optimized website and well managed directory listings – both services we include in all our ONLINE MARKETING MANAGEMENT packages.  

Local Directories

Google the name of your business or your business phone number. Look at the first 2-3 pages of results. If you’re an established business, chances are you’re already on a multitude of directories and seeing your business appear in listings you never signed-up for. Unfortunately each of these directories require you to go through a lengthy process of claiming your business, entering the correct information and paying a fee to have the correct address, phone number and business categories show in your business listing.  

With our directory management service we either add your business, or identify and claim your existing business listings, across over 50 of the most active directories, to update and optimize how your business appears across multiple channels.  The directories in our network include Bing, Yahoo!, Yelp, MapQuest, Superpages, WhitePages, CitySearch, YP, Yellow Pages, Local Pages, Merchant Circle, iBegin, CityMaps, DexKnows, and over 40 more.  We also work with you to claim and optimize your Google My Business page to get you found by customers searching in Google Maps, Google Search and Google+.

By optimizing your business listings in over 50 powerful directories, your website becomes more relevant to the major search engines when users perform a search for the services you provide.  In addition, as you add multiple locations, change addresses, phone numbers, or offer promotions, we can use this same process to send updated information out to the listings network – keeping your information continuously accurate and relevant to new potential customers.