Running a small business and/or being a sole-proprietor takes a tremendous amount of time and resources. We understand that although you could attend some DIY marketing courses, Google SEO tactics and learn how to build your own website, your time is better spent running your business.
With the BASIC ONLINE MARKETING PROGRAM we take care of the basics. We’ll prepare a basic strategy to get your website found by your targeted audience in order to convert web traffic into business development. Click on each tab to expand the details of which services are included in the Basic Online Marketing Program and review all internet marketing programs and their pricing to determine which one fits your needs.
What to expect with our BASIC ONLINE MARKETING PROGRAM:
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We host your website and provide up to 5 email accounts, providing basic support when you have questions.
Definition: “In order to publish a website online, you need a Web host. The Web host stores all the pages of your website and makes them available to computers connected to the Internet. The domain name, such as “yourcompany.com,” is actually linked to an IP address that points to a specific computer. When somebody enters your domain name into their browser’s address field, the IP address is located and Web site is loaded from your Web host.” [definition via Tech Terms]
Online Marketing Strategy
What’s a bunch of activity without a strategy? We start with a proprietary analysis of your business objectives to prepare an effective online presence and answer questions including: What’s the objective? Who’s your target market? How do we reach them?
- Competitor Research – at set-up: we analyze up to 3 competitors – their website, their social media accounts, and how they appeal to their online audience to make sure you’re not missing opportunities for new business.
- Keyword Research – at set-up: we work with you to determine the most relevant keywords to drive new customers to your website and compel them to convert into new leads.
- Strategy Sessions – quarterly: we will conduct virtual strategy sessions to review what we’ve created, go over KPIs (key performance indicators) and determine if adjustments should be made based on your evolving business.
Annual Search Engine Optimization (SEO): as part of your set-up fee, we take the results of the keyword research and the decisions within your strategy to tune the text and underlying code of individual pages within your website. Once complete, the major search engines are notified to update their index of your site.
SEO plays an important part in where you appear at relevant search terms. SEO is the only aspect within the control of individual website owners. Many other factors contribute to final page position and this will vary by search query, location and level of competition.
For small, location-based businesses, using search engine algorithms based on local search results is key to being found ahead of your national competitors (think windows, carpets, tax preparation, etc.). This is increasingly important with the constant increase in the use of mobile devices – the GPS location of the device determines which businesses will be shown.
Included in your set-up fee is the creation and management of the listings which determine how your business appears in over 50 major internet directories, including Google, Bing, Yahoo, MapQuest and Yelp. These directories include critical information such as address, phone numbers, hours of operation and products/services offered.
Claiming and managing each of these directory listings on your own is extremely costly and time consuming. Their importance can’t be overstated for a location-based business. These directory listings contain critical data that search engines use to determine whether to display your business in local search results. We make sure your listings are created, adding high-quality links to your website, and that accurate information is displayed across all relevant directories.
1 conversion form is created as part of your set-up fee (i.e. contact us, request a quote, download catalog, etc.): to convert your new web traffic into business leads that can be tracked and compiled into a database.
Conversion forms are a 24/7 solution to information requests. Don’t let your hours of operation determine when you’re able to conduct business.
Quarterly reporting: at each quarterly strategy session you’re provided with a comprehensive report of website conversions, website traffic and directory results. These reports are designed to not only report the results of our BASIC ONLINE MARKETING PROGRAM but to also uncover any new directions to focus our efforts as your business continuously evolves.
Which online marketing program and pricing structure makes the most sense for your business? Contact us with questions.