Lead Generation, Web Forms and Online Conversions

How do you know if your website is generating business?  How can you track your ROI (return on investment) of online marketing spend? We’re a results-driven bunch and don’t start our engagement with your small business until we have those questions answered.

One of the techniques included in all our Online Marketing Management packages is tracking web forms, or website conversions. A web form is a way your website visitors have of engaging with your site.  Included in our online marketing strategy development is the analysis of your business and determination of which web form would be most relevant to measure your top online marketing objectives.  For example, if you run a local painting or contracting business and the objective of having a website is to attract new customers to do business with you, when that customer visits your site what are you asking them to do? Many small businesses expect their web traffic to call the number on the website. Makes sense. But what if they’re finding your site after hours? And when the phone rings are you certain you’re attributing that new business to your online marketing efforts? One way of addressing the issue is to have a contact us form on the website for those customers to fill out.  

Your web form conversions are automatically emailed to you, tracked and compiled in a database that is used in our regular reporting to help assess the success of your website and your ROI.  By including these web forms in your online marketing strategy we can analyze where the traffic is coming from, i.e. email marketing, search engines, social media, etc., and help you determine where additional effort could have the most impact on improving your online marketing results.

Examples of web forms include: Contact Us, Request Free Demo, Subscribe to Newsletter, Download Catalog/Guide/Line Card/Product Information, Event Registration, Subscribe to Blog, Request More Information, etc.  The level of Online Marketing Management will determine how many web forms are created, tracked and compiled from your website as well as with what frequency.